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Adaptability

The Art of Winning in an Age of Uncertainty

ebook
1 of 1 copy available
1 of 1 copy available
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world s most innovative corporations to street-level creativity emerging from the slums. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.
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    • Publisher's Weekly

      May 14, 2012
      "The first rule of winning," McKeown writes, "is that there is no one way to winâ" success requires adaptation. It sounds simple, and McKeown (The Truth About Innovation), a consultant whose clients include Microsoft and Sony, deftly makes it so, expounding on relevant examples in confident, straightforward prose. Case studies range from a fascinating investigation of ants, who "create complex societies with simple rules," to quantum game theory, which reveals "the danger of clinging onto stability at all costs." "Actions are relative to circumstance," and sometimes success depends on "Embrac unacceptable wisdom," as opposed to going with the status quo. Focusing on discerning adaptation, the author also highlights what not to do, as when Tropicana rebranded in 2009 and panicked after sales plummeted 20%. Within two months, they had reverted to their original packaging. McKeown maintains that the most successfully adaptive companies (and individuals) are those that, in some ways, never grow upâopting instead to feed off new creative energies and ideas. Though this treatise is grounded in diverse, concrete examples, McKeown's advice is germane enough to appeal to anyone stuck in a rutâfrom entrepreneurs to established companies.

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  • OverDrive Read
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  • English

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